Whogohost, a well-known name in African digital infrastructure, has undergone a significant transformation. On March 4, 2024, the company unveiled its new brand identity, GO54. This rebranding signifies a strategic shift for the company, reflecting its evolution beyond just domain and hosting services.
A New Chapter for Digital Empowerment
GO54 goes beyond the “go” in its former name, symbolizing the impetus it provides businesses to venture online. The number “54” embodies the company’s ambitious goal of expanding its reach across all 54 African nations.
Toluwani Adejuyigbe, CEO of GO54, emphasized that this is more than just a name change. GO54 aims to become a one-stop shop for small businesses’ digital needs, offering a comprehensive suite of services:
- AI-powered website builder: This innovative tool allows users to create websites in a mere 10 seconds!
- Email marketing: Reach your target audience effectively with user-friendly email marketing tools.
- Bulk SMS: Send bulk SMS messages to your customers for promotions or alerts.
- Link-in-bio products: Create a professional and informative landing page for your social media profiles.
- Payment links: Facilitate seamless online payments for your customers.
Building a Launchpad for the Future
GO54’s rebranding comes after a period of significant growth and development. In the past six months, the company has:
- Upgraded its server infrastructure to meet world-class standards.
- Introduced innovative new products like the AI website builder.
- Expanded its offerings through strategic acquisitions, such as SendChamp in 2023.
Adejuyigbe stated, “GO54 is not just changing its name; we are enabling online presence in an easy, simple, and affordable way. We are redefining what it means to succeed online. GO54 serves as a launchpad to the future, offering the innovation, security, and support that individuals and businesses need to achieve their dreams.”
This rebrand signifies GO54’s commitment to empowering businesses of all sizes across Africa to thrive in the ever-evolving digital landscape.
